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Driver persona
Why even bother ourselves with personas? Since the first introduction meetings and kick-offs till now, there has been one solid question...
pegah afjeh
Apr 8, 20225 min read
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Developing a more holistic incentives program with a better UX and conversion rate.
The driver engagement and retention team has lots of questions about the incentive part of the driver application. This part is quite...
pegah afjeh
Apr 8, 20223 min read
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App-navigation in-depth interview
The initial spark for app-navigation came from a new feature that the offering team released for the drivers. In this feature, which they...
pegah afjeh
Apr 8, 20223 min read
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Improving category taxonomy through card sorting and tree testing
In April 2020, to help enhance the User Experience of our platform, improving the category taxonomy of our website was one of our main...
pegah afjeh
Apr 8, 20225 min read
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