Resume

(Snapp! is the largest ride-hailing app in the Middle East and a supper app with diverse services)
 

• Lead end-to-end qualitative and quantitative research to improve the drivers' sign-up flow, encompassing research

• planning, user interviews, surveys, focus groups, and robust data analysis.

• Provide data-driven recommendations to designers, product managers, and directors, facilitating informed decision- making processes.

• Mentor junior researchers in observational studies and ethnographic research methodologies, ensuring skill development and knowledge transfer.

• Cultivated a collaborative environment across diverse teams—design, product, market research, UX writing, and data— establishing a new evidence-based decision-making standard aligned with business objectives.

• Optimized resource utilization by 75% through effective user pool management, enhancing operational efficiency.

• Fostered strong team engagement in research projects through a strategically designed UXR channel.

• Conducted user surveys on drivers' incentive plans, contributing to a remarkable 104% increase in UX scores.

• Led comprehensive mixed-methods research (literature review, interviews, surveys, usability tests, and data analysis) on Snapp's new integrated in-app navigation, resulting in a 71.42% usage rate post-development.

• Led the hiring process in the company for new UX researchers, conducting interviews to evaluate their qualifications and suitability.

• Provided valuable UX mentorship and guidance to product design, UX writing, and product managers, fostering a vibrant and collaborative team culture.