<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[UX]]></title><description><![CDATA[My Site 1]]></description><link>https://pegahafjeh95.wixsite.com/my-site-1/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 04 Apr 2026 03:17:13 GMT</lastBuildDate><atom:link href="https://pegahafjeh95.wixsite.com/my-site-1/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Driver persona]]></title><description><![CDATA[Why even bother ourselves with personas? Since the first introduction meetings and kick-offs till now, there has been one solid question...]]></description><link>https://pegahafjeh95.wixsite.com/my-site-1/post/driver-persona</link><guid isPermaLink="false">62501c88890b202f9671fae2</guid><category><![CDATA[Case study]]></category><pubDate>Fri, 08 Apr 2022 11:38:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8c651_4f51e02cd925482996316824e0a46afc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>pegah afjeh</dc:creator></item><item><title><![CDATA[Developing a more holistic incentives program with a better UX and conversion rate.]]></title><description><![CDATA[The driver engagement and retention team has lots of questions about the incentive part of the driver application. This part is quite...]]></description><link>https://pegahafjeh95.wixsite.com/my-site-1/post/developing-a-more-holistic-incentives-program-with-a-better-ux-and-conversion-rate</link><guid isPermaLink="false">62501abec7ff31a855a47401</guid><category><![CDATA[Case study]]></category><pubDate>Fri, 08 Apr 2022 11:28:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8c651_49d77350165b4c9b8cd715c5a5d96431~mv2.jpeg/v1/fit/w_800,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>pegah afjeh</dc:creator></item><item><title><![CDATA[App-navigation in-depth interview]]></title><description><![CDATA[The initial spark for app-navigation came from a new feature that the offering team released for the drivers. In this feature, which they...]]></description><link>https://pegahafjeh95.wixsite.com/my-site-1/post/deep-interview</link><guid isPermaLink="false">6250194e213c3d7e939eef47</guid><category><![CDATA[Case study]]></category><pubDate>Fri, 08 Apr 2022 11:20:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8c651_0d1ea4e1abce4f53967315d40cecfada~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>pegah afjeh</dc:creator></item><item><title><![CDATA[Improving category taxonomy through card sorting and tree testing]]></title><description><![CDATA[In April 2020, to help enhance the User Experience of our platform, improving the category taxonomy of our website was one of our main...]]></description><link>https://pegahafjeh95.wixsite.com/my-site-1/post/improving-category-taxonomy-through-card-sorting-and-tree-testing</link><guid isPermaLink="false">6250149dc67836d92907e5ff</guid><category><![CDATA[Case study]]></category><pubDate>Fri, 08 Apr 2022 11:13:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e8c651_1bfb1dca47cd4b4b969dd427cf22e4ca~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>pegah afjeh</dc:creator></item></channel></rss>